How To Double Your Income In The Next 30 Days With The
Email Players
Advanced Email Marketing Training Letter

Not everyone qualifies to subscribe to this prestigious newsletter, and I'm not just letting 'anyone' in. But if you have what it takes, I'll show you everything I know about using email to earn sales on demand almost every time you push that 'send' button...

Dear Friend,

If you want the rare ability to make sales at will almost every time you send an email to your list, then this letter will show you how.

Here's the deal:

I've created a monthly newsletter called:

Email Players

However, it is very expensive.

And, it's definitely NOT for everyone.

Here's what I mean:

Email Players is an offline (paper & ink) newsletter featuring a mixture of hard email marketing teaching and instruction, along with psycho analysis of emails (mine, subscribers, other emails I see, etc). So you'll see what's worked and what didn't work... What I'm doing in various markets (I dabble in several)... How I'm building my lists... And how you can apply what I'm doing to your business. Each issue is packed with actionable techniques (and even templates, in some cases) designed to...

Put Money In

Your Bank Account

The Same Day

You Use Them.

That's my goal for you.

I want you to be able to rip open each issue, read it in one sitting, and then immediately USE the information (by sending an email to your list that DAY) to make your monthly subscription price back in spades.

And yes, this is easily possible with email. There's no doubt about it.

Frankly, if you do email right, sell a good product people want, and are actively building a responsive list (even if it's a small list), you can make cash-in-the-bank sales practically every time you send an email out.


You also get a few valuable perks when subscribing, too.

The first of which is my brand new book...

The Email Player's Playbook

This physical book is mailed to your home.

It's a short (about 150 pages), easy-to-read email marketing field manual that is a modified version of my $795.00 Street Smart Email system (which is no longer for sale anywhere else for any price). And it teaches the exact system I've used to help generate millions of dollars in sales in the Internet's most competitive niches. It's also designed to quickly bring you up to speed on the Settle way of writing emails before you even receive your 1st issue. (It even includes two detailed appendixes on how to build a responsive email list from scratch for free).

Some of the tips inside this book include:

  • A stealth way to write emails that LOOK like content and teaching... but are really pure selling. (This little-known type of email looks nothing like a sales pitch, is eagerly read by most people, and does a FAR better job of selling than the direct approach.)
  • The nuclear option subject line that is so potent it's almost guaranteed to get opened by lots of people on your list. (Even by people who never open your emails!)
  • Exactly how many emails to send before asking for the sale. (This comes straight from one of the Internet's savviest email testers.)
  • What Australians know about writing extremely profitable emails that most other people don't. (And how to use this secret from down under right away no matter where you live).
  • The completely un-scientific (but eerily reliable) way to test emails without using any tracking links or software. (It's astonishing how few people know this, yet it costs nothing and even a technologically illiterate person can do it.)
  • A neurological discovery that lets even total newbies write emails that get read, clicked and bought from. (This is what lets people who are brand spanking new to email quickly bring in sales out of the blue.)
  • 21 examples of how to turn ordinary, boring events into dozens of profitable emails. (I've made sales from emails talking about everything from my dog pooping in the rain to the time I farted in study hall as a kid. Learn how to do this, and you can spin almost ANYTHING that happens to you — or has happened to you in the past — into sales.)
  • Exactly what to write in your first auto-responder message that can 1.) Bond new subscribers to you right away 2.) Build unbreakable trust and 3.) Persuade new subscribers to buy what you're selling on the first contact.
  • How to plug your products or services in EVERY email you send out... without sounding obnoxious or turning people off. (In fact, do it the way I show you, and people will practically look forward to clicking on your product plugs!)
  • What to do to the links in your emails to get even your most skeptical and hostile prospects to trust you. (I learned this technique from email marketing pioneer Ken McCarthy, and it's one of the single best ways to build long term readership and buyers I've ever seen.)
  • The un sexy subject line format that often gets unusually high open rates when tested. (Just for kicks, I once used this kind of subject line as an ezine article title, and it got more views within 4 months... than all my highest viewed articles did in the previous 4 years!)
  • The best way to write emails if you are selling information. (And also... the best way to write emails if you are selling a service or a physical product.)
  • The #1 EASIEST way to write a profitable email. (Believe it or not, your brain WANTS you to write this way… and your prospect's brains WANT you to deliver the information in this exact format.)
  • How to use strange and bizarre events to stick out like a sore thumb in your readers' inboxes almost every time. (Especially when surrounded with a bunch of the same old, same old goo-roo email offers.)
  • How to virtually eliminate spam complaints by sending MORE email. (I admit, this secret is a little weird, but if you follow my instructions, it works like gangbusters to get near-zero spam complaints.)
  • The secret reason why valuable free content emails are now deleted in MASS today. (And how to make sure you're not one of the deleted.)
  • Why the most profitable emails are written FAST. (And how to write your emails in as little as 10-15 minutes per day.)
  • Why it's a big mistake to say click here or use any other kind of call-to-action verbiage in your emails. (Besides the spam filters zapping your message, there's another hidden reason why this destroys sales. Here's what to do with your links instead.)
  • Which is better — HTML or plain text emails? (Obviously, you have to test to learn the answer for your business. BUT, what's not so obvious is that using the most responsive format can actually hurt your sales long term. Here's what I suggest doing instead...)
  • A secret spammer technique that lets legitimate marketers legally and ethically get more sales. (Don't worry, people actually LIKE when you do this — and even welcome it.)
  • 13 ways to write subject lines that get into peoples' psychology. (Do this right and readers almost cannot resist at least opening your emails and checking out what you have to say.)
  • How to knock out profitable emails even if you hate writing and find it extremely hard.(It's a statistical fact that most people hate writing. Here's a fool proof way to make writing not only easy, but fun!)
  • How watching a certain popular TV show (from the 1990's) can dramatically increase the response of your emails. (I've gotten many of my best, and most profitable email themes and ideas just from watching this show.)
  • How to program (like a computer) your brain to give you an almost unlimited number of ideas for your emails at will. (This is how I'm able to write daily emails for multiple businesses almost without strain. In fact, when you do this, your problem won't be coming up with new ideas... it will be trying to remember them all...)
  • The secret Ronald Reagan negotiation strategy that can make almost any email more responsive and profitable. (This little-known tip has been used by some of history's most persuasive men and women.)
  • The one kind of subject line to use if you absolutely MUST get the email opened. (The late great copywriter Gary Halbert did this ALL the time in his most successful sales letters and ads.)
  • Is there a best time of the day for sending emails? (Someone asked what time of the day I would send out an email if I was going to be be-headed if the recipient did not open it. Here's my answer.)
  • Clever ways (used by some of the Internet's top email marketers) to reduce spam complaints and unsubscribes. (Some of these ways are unorthodox, but they all work, and chances are your competition is NOT using them.)
  • Word-for-word, the single most important part of your email to test. (Many tests show this sleepy part of your email can be even MORE important than your subject line!)
  • How to create email surveys that will show you (1) exactly what your list wants to buy and (2) how much money they are willing to pay. (Potentially letting you know precisely what to sell to your list and how much to charge before you even create your product...)
  • The most profitable number of times to plug your links in an email. (And why the P.S. is not always the best place to put a link!)
  • The water cooler subject line that is extremely hard for people to resist opening. (I figured this out several years ago while watching people yapping away at a job I worked at. Best part: It takes zero creativity whatsoever.)
  • How to take the pressure and anxiety off of writing emails. (This tip is used by world class athletes who compete under immense pressure with lots of money at stake. And it's perfect for when you need to get an email out and don't want to choke under the pressure.)
  • A small change you can make in the way you distribute your emails that is so powerful, there is only ONE case I know where it did NOT increase response. (I cannot guarantee this will work for you, but it does work for most people who try it, and one marketer I know said he got a 3,333% response increase doing it. Plus, it's so ridiculously easy, too. Just follow my simple instructions and see for yourself.)
  • And a whole lot more, including...

How to use all the content other people put out to make more sales from your emails... A secret writing trick (discovered by a computer scientist) for getting unusually high readership... A dignified way to use typos and bad grammar to make more email sales... How to quickly knock out profitable emails when you're not feeling energetic or have brain fog... and even...

A 30-Day

Double Your Profits

Email Marketing Game Plan.

I cannot promise you any specific results.

But this special appendix shows you exactly what to write for the next 30 days to as much as double your sales. (Possibly even more... depending on your list and how frequently you mail it now).

I tell you exactly what emails to write on which days.

And, I even give you a breakdown of how each email works.

Short of writing emails FOR you...

I Cannot Possibly

Make It Easier For You

To Make Lots Of Sales

With Email!

But hang on... we're still not done.

The Email Players Playbook is just ONE perk you get.

When you subscribe today you also get:

  • Access to me with your email questions — You can ask me any questions you want about email marketing, copywriting, marketing, business (and anything else I'm qualified to answer) and I'll reply to you personally. I can't be your pen pal (yes, there ARE limits on this). But basically, if you're stuck, confused or just need guidance let me know and I'll give you advice. Nobody gets this kind of access to me outside of a small handful of friends and peers. But you will get this personal access when you subscribe to Email Players.
  • First dibs at email copywriting clients — Sometimes (and there are NO guarantees when this will happen, so don't subscribe just for this) businesses request my email services, and you'll get first crack at these clients, if you are interested.
  • Special discounts on my other products — Including my existing product line and future products.
  • Bonus teachings — At times I also include bonus interviews, teleseminars and/or special reports on related topics (such as list building, traffic generation, etc).

Anyway, here's the deal:

Email Players is $97 per month and shipping is free no matter what country you live in.

However, there are no refunds on subscriptions.

But, you can cancel any time (for any reason).

Fact is this newsletter really is not for everyone.

And the vast majority online don't qualify.

For example...

Email Players is not for people who can't focus and never implement anything (while complaining about information overload)... Or those who are on a tight budget (I would not recommend going into debt to subscribe)... Or goo-roo fanboys who think they can learn a super secret ninja email trick today and be rich by next Thursday.

If that's you, don't waste your time.

I'm sure there's a place for you somewhere.

But It Ain't

This Newsletter!

And there's no pressure to stay on board, either.

My inner circle of email players and I will continue to bend the marketing world to our will whether you stay or quit. In fact, if you're not prepared to implement what you learn... or if you're just temporarily excited about the above perks and are not ready to do real work... then you should not subscribe.

This is for aggressive marketers only.

Anyway, there's a lot of money to be made online.

And people who know email are scooping it up — fast.

Now it's time to choose if you want in or not.

Click the Add to Cart button below to give it a shot.

The Email Players Playbook is sent immediately and you'll receive your first issue on the next scheduled mailing.

(It goes to print the 1st week of each month)

Click the button to get started:

I agree to the Terms and Conditions and I have read the cancellation policy. I understand The Email Players Newsletter is $97 per month, and that I will be billed once upon subscribing, and then once every 30 days afterwards unless I cancel. I also understand there are no refunds on subscriptions, but that I can cancel any time via the email, phone number or address at the bottom of this page.

NOTE: You must agree to the subscription terms by checking the box above in order to continue your order.

See you on the other side,

Ben Settle


Do you have this available in pdf or digitally?


If you're asking this then that means you didn't carefully read the sales letter you're looking at, which means I don't want you subscribing anyway. I want people to think through this investment, not just blindly subscribe like a drooling biz opp idiot who hops from one deal to the next without ever sticking with anything.

Do I get free access to the back issues?

Once in a while (maybe once per year or so, and randomly) I send a catalog to paying subscribers where you can purchase back issues at the same price everyone else paid for them.

Do you accept PayPal?


Do you really black list people from re-subscribing who have canceled?

Yep, much of the time, but there are exceptions.

This isn't Internet goo-roo fantasy land. Using my system takes work and it won't create sales out of thin air like some magic genie. If you don't have a list (even if it's just a small list) that you are always trying to grow, and if you don't have an offer people want, there's nothing I can do to help you.

"Email Players" is a long term marathon, not a sprint.

If you think you're going to "make money!" getting the free bonus book and an issue or two, save your time and money. That's like taking a body building supplement and exercising for one month, not getting ripped, then canceling and buying something else.

I want nothing to do with people like that.

(Yes, even if costs me sales, I couldn't care less.)

If you aren't willing to give "Email Players" at least a few months and work at it 15-30 minutes per day (i.e. write and email the way I teach and send it to your list, really, I promise, it's not complicated) then you aren't qualified for this. You'll either make money or you won't. If you do, why would you ever quit? If you don't, why would you stay and why would you want to come back?

Pretty simple.

Why don't you do a trial issue like ____ does?

You do get a free trial issue (in pdf) when you opt in to my main list. If you haven't read that issue and implemented the info inside, you shouldn't even be thinking about subscribing to "Email Players".

I don't sell information can I use "Email Players" to get clients?


It's all the same — there is no difference between writing an email selling a product, or a service, or anything else using my system. Coaches, freelance copywriters, consultants, and any other service provider can make out like bandits using my system. That is, if you have an offer people want and are building a list.

Here's something else:

I have yet to see a product my system can't sell.

I am sure there are products it won't work with. But, I have yet to see one. As long as you have a product people want and an email list of people who want it, I cannot fathom my system not working.

No guarantees, of course.

But, that has been my experience so far.

Does your email system work for MLM?

Of course.

Again, it's all the same — whether you're selling a product or your opportunity.

Can affiliate marketers use "Email Players"?

Not only can you use my system, but I have subscribers who make out like bandits when selling products as an affiliate. Whenever I use my system as an affiliate I often do better than even the "guru" affiliates I compete against. Again, I can't guarantee you anything. But, that is my experience and the experience of several other subscribers.

I am a freelance copywriter do you get a lot of client opportunities that you pass on to "Email Players" subscribers?

Not really.

They happen, and sometimes I get more than one at a time. But it doesn't happen all the time (could go months without an opportunity, or could get 3 in a day) and so I would definitely not recommend subscribing just for that.

I sell B2B will "Email Players" work for me?

Again, it's ALL the same.

I don't care if you're selling b2b to CEO's, informational products, fiction, freelance services, commodities (like socks, for example), MLM, consumable products, or even if you're raising money to save the friggin' spotted owl. Obviously, you want to modulate your content to your market. What's most important is the structures. The themes. And, yes, the psychology behind the emails. All of which I teach in the "Email Players Playbook" that comes with your subscription, and inside the newsletter each month.

I agree to the Terms and Conditions and I have read the cancellation policy. I understand The Email Players Newsletter is $97 per month, and that I will be billed once upon subscribing, and then once every 30 days afterwards unless I cancel. I also understand there are no refunds on subscriptions, but that I can cancel any time via the email, phone number or address at the bottom of this page.

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