• A secret way to use your competition's product or service to help sell yours (and without him even knowing  Page 116)

• Wipe out "writer's block" when writing sales letters... with video games. (Page 16)

• How to help "skeptic-proof"    offers that sound almost too good to be true.  (Page 38)

• What to do if you need to write a successful ad quickly but have no idea where to begin (Pages 131-133)
  

• A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR business' advertising.  Page 40
  

• How to use frustration to write persuasive ads right out the gate without needing any special "tricks", formulas, or swipe files.  Page 165

• A secret way to potentially get paid cash for ezine articles you've already written.  Page 205
  

• Quite possibly the single biggest mistake copywriters make with their email copy that almost guarantees your business makes a mere fraction of what it couldand should be making.  See pages 288 & 299.
  

• 3 ways to write irresistible bullets & fascinations that almost force people to want to buy whatever your business is selling.  Page 112

  "Immediately Pulled Out Between 6 To 10 Things To Test In My Sales Letters" "My first read through I pulled out between six to ten new things to take and test in my own sales letters online." -Terry Dean www.TerryDean.com

• How to use an ordinary telephone to as much as double your business' sales... and without doing any telemarketing or cold outreach.  Page 176

• The little-known reason why capturing emails could be cutting your profits in half.  (Capturing your customers' email addresses is a "must" online... or is it?  Find out why it could be eating your profits on pages 139-140.)

• Possibly the best place in your ad to offer an upsell.   Page 202.

• What to give away in your website advertising if you want to attract the best buyers for your business.  Page 248

• The incredible copywriting secret of a 480-pound woman who died while being surgically removed from her couch!  (This tragic news story contains one of the single most powerful copywriting secrets ever discovered.  Use it in your ads, and watch how dramatically it can fatten your sales.)  Page 21
  

• How to use an ordinary one-inch binder to potentially sell more of your services than you could with a "sales letter."  (This secret method was used by a world famous "lemon law" lawyer I hired.  He never had to advertise and people and even the media flocked to him in droves.  See how to use his method in your business on page 43.)
  

• Why that big, fat swipe file of world class ads could be crippling your sales right now... without you even realizing it.  Page 81
  

• How to wipe out "writer's block" forever... with video games. (No more writers block or struggling with the blank page.  Just follow these instructions, and you can turn your console into a copywriting machine working tirelessly on your behalf to help your create one blockbuster ad idea after another.)  Page 15

  "It's Already Making Me Money" "I absolutely love The Copywriting Grab Bag. Just the other day I wrote an article using 'precaution copy' as recommended  inside and it helped me sell quite a few extra copies of one of my new products." -Roger Haeske

• How to write ads that can turn non-buyers into buyers.  (Can even work on "freebie seekers" who never buy anything).  Page 117

• Why boring headlines often out-pull exciting headlines.  Pages 264 & 265
  

          This is one of "A-List" copywriter Doug D'Anna's most profitable secrets.

          I doubt even in 1 in 1,000 copywriters thinks about this much less tests it.  And yet, it can dramatically increase the response of almost any ad you write. And it is also just one of the little-known secrets you can read straight from one of history's most respected and effective copywriters Doug D'Anna in Appendix 7.

          Plus, you will also learn:

          Why people do NOT buy benefits (and what they do buy instead)... The secret of making people want to buy from your business and ONLY your business... What Joe Montana (the famous football star) can teach you about copywriting that no guru probably ever will... Why most copywriters should throw their swipe files in the trash... and...


          This brilliant secret is used in many of the highest-pulling ads ever created.

          And yet, you will likely never find it even whispered about in today's most popular copywriting books, courses, and seminars.

          Here are more secrets you'll find in The Copywriting Grab Bag:

• The dumb mistake direct response businesses make when sending out free reports and lead generation pieces.  (This common "blunder"almost everyone using lead generation commits destroys your business' credibility and probably all but guarantees far less would-be customers buy from you.)  Page 144

  "I Recommend Anybody Trying To Get Better Response To Read It" "Ben, what a massive contribution to the copywriting world. And very original. And I recommend anybody who's trying to get a handle on copywriting or get better response to their ad copy to get it and read it. It's really a fantastic resource." -Ken McCarthy Founding father of online marketing and the commercialization of the internet

• How to potentially "delete proof" your email pitches. (Page 96)

• How to jack up your business' profits without touching one word of your ad or current marketing process.  (Catalog companies do this simple thing all the time.  Are you? You can find out on page 197.)
  

• A single, magic word (often used with CNN and other cable newscasts) that can help glue prospects to your ads and possibly even with 1000+ other distractions competing for their attention.  Pages 186-187

• Why old-time copywriters purposely misspelled words and mangled the grammar in their ads.  Page 67

• How reading the Holy Bible and the National Enquirer together can give you unlimited ideas for your ads, sales letters, articles and products.  Page 15

• How to get full page newspaper and magazine ads (both untapped resources in today's digital world) for pennies on the dollar.  Page 147

• How to use direct mail and space ads to drive highly targeted leads and customers to your website.  Pages 149 & 150
  

• How to use email to help you business become a "household name" in your field.  Pages 285-286
  

• A unique (but still simple and 100% proven) way for an online business to potentially double profits in 59 days or less.  Page 156-157

• A scientifically proven way (discovered years ago by neurologists) to transform your frustration with writing ads into boundless creative energy.  Page 165

• How watching a certain "cult" 80's movie (easily found on many streaming sites) can dramatically increase the response of your ads.  Page 18

• How even "newbie" copywriters can beat the pants off seasoned pros.  Page 90

• How randomly tossing your order forms on the street can potentially increase your response? (Not literally, no... but the lesson from this world famous marketing teacher can help frustrate and confuse your competition while making your business more sales.)  Pages 174 & 175
  

          And by the way, while we're talking about your competition...

          The Copywriting Grab Bag features all kinds of ways to screw with your competitors' heads...

          ...and even use their hard work to YOUR advantage. 

          For example:  How to use your competition's product or service to sell yours (and without him even knowing about it Page 115)... How to destroy your competition's sales by praising them to the moon in your ads (Page 45)... and even...


          This "stealth" copywriting method works almost like magic.

          And it can potentially help get your competition to eagerly and happily help you write high-pulling headlines (and even let you know, before you run your ad, if they will work or not) for your sales letters without paying them a penny. 

          You can find this shrewd secret on page 121.

          Here are some more secrets in The Copywriting Grab Bag:

• How to potentially pull MORE sales and response from your ads by putting LESS time into writing them.  Page 304
  

• A secret website where you can access almost every single direct response newspaper ad that has ever been published in the past 100 years.  Page 27

  "A Thing Of Beauty..." "Your 'Copywriting Grab Bag' book not only has a lot of really priceless information, but your bullet point idea is a thing of beauty. So simple, yet so irresistible. I've already put it into practice. What reader could help themselves from filling out an order form when you use that technique?" -Charles Brown

• A tried 'n true way to build a targeted opt-in email list of buyers.  Page 275
  

• How to add sales appeal to photos in your ads. Page 73
  

• A sneaky way to use your TV set to raise your IQ by as much as 10 points. (And without even turning it on!)  Page 187

• How to help get your business noticed in hot, super-crowded markets where nobody knows who you are.  Page 107
  

• How to "sell" people on your business' products and services... before they even see your ads or sales letters!  Page 44
  

• A secret place to find your first copywriting client before you have a portfolio, testimonials, or a "track record."  Page 88

  "Going On The Shelf Next To Clayton Makepeace's Book" "Awesome! Inspiring! "Your book is going right next to one of my other often consulted copywriting books... by none other than Clayton Makepeace himself. Nice work!" -Ray Edwards Copywriter for Tony Robbins, Frank Kern, Rich Schefren and other top Internet marketers

• How to use "warning labels" in your ads to dramatically increase your sales.  Page 109

• How you can tell if the market is going to respond to a new product or idea before writing your ad.  Starting on page 170

• How to become a virtual "celebrity" in your niche... even if you're just starting out and nobody knows who you are.  Beginning on page 204
  

• A $13 book (not even about copywriting) that can potentially teach you more about writing irresistible bullets & fascinations than a lot of advanced copywriting seminars.  Page 172

• The incredible copywriting secret (used by both P.T. Barnum and Mother Theresa) that can help you sell to even your coldest, most "sales resistant" prospects.  Page 28

• The best and most profitable skill any blogger can have?  (See for yourself on page 234. And nope, it's not copywriting).
  

• How to stick out like a sore thumb in "hyper competitive" niches. Pages 45-47
  

• The "Hey Mitch" copywriting trick used by world-class copywriter David Deutsch that lets you instantly know if what you wrote is "good copy" without guessing or testing.  Page 219

          Speaking of David Deutsch...

          David is one of the most respected and successful copywriters on the planet.
He has had multiple million-dollar controls running for powerhouse companies like Phillips, Agora, KCI and Boardroom (he even once had 6 controls running simultaneously for Boardroom, which is unheard of).  And he has written ads for everyone ranging from small entrepreneurs to Fortune 500 companies. 

          Some of the other secrets David reveals in Appendix 5 include:

          How to make "technical" facts about your product sound fun and fascinating... 4 things every copywriter MUST know about design... A secret "back door" way to get clients in the direct mail industry... When you should NOT write in a smooth, "conversational" tone (and instead use stilted, boring "corporate speak")... and even...


          This is probably the single most powerful copywriting "secret" ever invented.

          Believe it or not, the "big guns" in the multi-billion dollar direct mail industry don't talk about "writing" or the fancy sales letter chokes and manipulative nonsense you read about in a growing number of books and courses.  Instead, they tend to talk about this one thing, and one thing only, even the best copywriting books and courses tend to (at best) seem to gloss over.

          Here are a few more secrets inside this "grab bag" of copywriting tips:

• An almost unknown way to use old religious texts to potentially turn "dud" ads into cash-producing winners.  Page 34

"An Enticing Buffet Of Copywriting Tips" "The Copywriting Grab Bag is an enticing buffet of copywriting tips, tricks, techniques, stories, metaphors, resources and interviews that copywriters at any level can feast on whenever they're hungry for new response boosting ideas. And it's written in a distinct style that makes it fun and engaging to dip into at anytime of the day." -Leon Altman Copywriter featured in AWAI's "Monthly Copywriting Genius." Also wrote for Jim Cramer (of CNBC's "Mad Money"), The Anaheim Angels, And Apple Computer.

• Three ways to create "can't refuse" offers people have almost no choice but to want to buy from.  Starting on page 100
  

• How to use direct mail to dramatically increase the response of your business' emails.  (And potentially even do it without spending one red cent on postage!)  Page 96
  

• How to find dozens of "hidden" benefits about your product you don't even know exist right now.  (Ted Nicholas, who sold over $200 million worth of books via direct response advertising, made a fortune unearthing the "hidden" benefits of his products.  Here's a simple way to start doing the same thing in your ads to scoop up more sales, too.)  Page 40
  

• How the legendary copywriter Mel Martin wrote ads so powerful people would order from them without knowing (or even caring about) the price.  (This is taking copywriting to its highest level, and here's how he did it.)  Page 172

• The one word Socrates (one the greatest masters of persuasion who ever lived) used to "sell" people on his ideas, even when they were dead set against him from the get-go!  (This secret was also used by the late, brilliant copywriter Eugene Schwartz.  Learn how to start using in your business' ads on page 53.)
  

• How to almost completely eliminate bogus spam complaints.  (You do not have to do it exactly as outlined, I don't, but the more you do it, probably the less spam complaints and higher quality leads you will get.)  Page 153

• One of the best ways to "survey" your market. Page 305
  

• How to use your customer's natural procrastination and laziness to help sell MORE of your business' products and services.  Page 101
  

• The surprising way to use "recycling" to potentially shoot your advertising response through the roof... while cutting your writing time as much by half.  Page 61

• How to quickly and easily gain a "cold" prospect's trust and confidence in your ads.  Page 29

• An online marketing pioneer's hard-won advice for "thwarting" aggressive spam filters.  Page 287
  

• How to create better ads without doing any extra "writing."  Page 69
  

• How to make your long copy ads and sales letters easier and more pleasant to read
  

          This powerful little tip takes a lot of the "mystery" out of copywriting.

          DC Comics accidentally used this secret to bring their flagship character "Batman" back from the brink of cancellation in the 1980's.  Today this exact same secret is used by certain giant direct mail companies. You can learn how to use this secret in your sales letters, on page 36 of The Copywriting Grab Bag.

          Here are even more advanced copywriting secrets you'll learn:

• How to set up joint ventures with other marketers with giant lists.  Page 298

• When swiping Eugene Schwartz and John Caples ads can destroy your response.  Page 129

• How to protect yourself from getting cheated in your business deals... without even using a contract.  (You should still talk to a smart attorney, but even iron clad contracts can be used to screw you over. Best to have all the knowledge you can at your disposal - including this bit on page 50.)

• 2  ways to "arrange" your testimonials on the page for more sales and response.  Page 95
  

• How to get movie stars, TV celebrities, and even professional athletes to promote your products for you.  Page 209
  

• How to make yourself a highly trusted business in your niche, even if nobody has heard of you before.  Page 46

• Ann Coulter's secret for using your computer's email program to make complex concepts childishly simple to understand in your sales copy.  Page 103
  

• How to use an ordinary calculator to make your copy tight and super easy to read and respond to.  Page 59

• How to eliminate most (and maybe even all) of the "anxiety" of writing a new ad.  Pages 90-91

  "A Copywriting Book You Simply Can't Be Without!" "Ben's tricks, tips, tactics, and secrets are incredible and they've helped me create significant sales increases for my copywriting clients.  I'm sure they'll do the same for you." -B. Flatt, Freelance Copywriter  (Las Vegas, Nevada)

• How to "train" your list to be buyers right out the gate.  Pages 280 & 281
  

• How to "super charge" the selling power of your customer testimonials.  Page 104
  

• How to use your swipe file without breaking the law.  (Many copywriters who use swipe files - and especially if they are prompting AI - are setting themselves up for potentially very serious legal problems.  See pages 128-129 to help keep your nose clean when using your swipe file.) 
  

• How to "brag" about yourself and your product in your advertising without sounding arrogant.  (In fact, most people love it when you talk to them like this.  Details on page 99.)

• How to potentially run your own profitable direct mail campaigns...

          Online marketers who add direct mail to their sales funnels can potentially see their

"Biggers Fees Flowing Into My Bank Account" "I have developed my voice and have helped three clients develop a personality in their marketing messages. All leading to higher profits for them, more projects from them, high percentage deals and bigger fees." -Sandy Barris

profits explode by as much as 30%, 50%, even 100% or more.

          One way to start using direct mail, without investing a lot of money, is to simply "snowball" your direct mail campaign.  That means sending as many letters as you can afford (or want to test).  Then, taking the profits from that and investing it into another mailing.  And then doing that over and over, keeping your investment to just that initial test mailing.

          But here's the problem:

          Doing the direct mail "snowball" can take months (even years in some cases) to "cash in" on your campaign. On page 144 of The Copywriting Grab Bag you will learn a secret way to conduct a direct mail campaign that can be fast... and can also potentially make is so it does not end up "costing" you one single penny in postage, printing, envelopes, ink, list rental or anything else. 

          Here is more of what awaits you inside this eBook:

• How to sell high ticket products and services... with one bullet point?  (The best copywriters in history have used this secret over and over, and now you can, too. See page 73)

"A Book I Read Over And Over" "It's my opinion it's better to read one excellent book 10-times than to read 10 so-so books once. I read 'The Copywriting Grab Bag' over and over. Which is more than I can say for many other copywriting and marketing books I've purchased. It has my highest recommendation." -Michael Silk Freelance Copywriter  (Kent, England)

• The one kind of company that should NOT be blogging. (For  businesses that do this, blogs can destroy their sales. Chances are, your business is not like this if you have even a basic grasp of direct marketing. But if you do run your blog as warned about on page 234 you're screwed.)

• What one of the early pioneers of online marketing says about how many times should you send your list offers and sales promotions.   Pages 284-285

• Why the two highest-pulling sales letters in history were SHORT copy ads.  (One of them was 1 page.  The other was only 2 pages.  Are your ads too long and hurting your sales?  Find out on page 125).

• A rare fact:  Why you should NOT always try to make your copy better.  (It's true, making your copy "better" can sometimes hurt your business' sales long term.  Instead, try this little trick the late, brilliant copywriter Gary Halbert used in his promotions on pages 136-138.)

• How to start to "skeptic-proof" powerful claims and promises.  Page 38

  What Do I Like About Ben's Book? 1. You don't have to read it start to finish. You can pick any chapter and get a quick lesson in copywriting. (That's why Ben calls it his "grab bag.") 2. Ben writes the same way when he's teaching as when he's writing ad copy. So each chapter (usually 1-3 pages) is written in the same style he would use for an ad. 3. The chapter titles are very compelling. For instance, "What Tree-Huggers Know About Writing Million-Dollar Ads","How to Destroy Your Competition... by Praising Them" and "How to Sell High-Ticket Products with Just One Bullet Point." 4. There are ten appendices in the back of the book. They are the transcripts from interviews Ben has done. For instance, you'll find interviews with Ken McCarthy, David Deutsch, and Brian Clark founder of  Copyblogger. Anyway, those are a few reasons why I like Ben's book. -Ryan Healy (In response to a comment on his blog about the book)

• How to get some of your customers enthusiastically referring all their friends, family, and customers to you.  Begins on page 209
  

• How you can make your business' ads instantly stick out in overcrowded markets. Page 107

• A secret (offline) way to send as many as tens of thousands of potential (and highly targeted) customers to your website for mere "chump change."  Pages 198
  

• How to put on a first class seminar with the latest cutting-edge and expensive audio/visual equipment... free!  (Forget using overpriced hotel rooms and corporate retreats.  Do this instead... and you will probably get much better equipment while saving several hundred, even thousands, of dollars.)  Page 200
  

• A simple psychological "trick" (often used in weight loss ads) that can ramp up the pulling power of your ads, no matter what you sell.  Pages 109-110
  

• Why blindly copying what the most respected marketing "gurus" do in their ads can actually destroy your business.  Page 214

• The right and wrong ways to use fear in your advertising.  Page 83

• How to quickly set up joint ventures with big list marketers, even if you're new to business and nobody knows who you are.  (HINT:  Do NOT contact them with email.  Use the secret on page 210, instead.)

• Why ads that are "polished to perfection" often under-perform against ads that are written fast and are just "good enough."  Page 305
  

          I call this rare bonus: 


          And it is made up of two valuable videos where I analyzed, precept-upon-precept, a couple my all-time favorite Gary Halbert ads from the diet/weight loss niche. Here are some of the insights & secrets you'll learn from watching these videos:

• How to start off your sales copy if you want to be taken seriously when you have no real credentials, authority, or brand to speak of.

• A screenwriting technique you can see in the exact middle of nearly all scripts that can help keep engagement and readership sky-high in our ads.

• The almost unbelievably effective copywriting secret behind the $250.00 shot of whiskey that people practically line up to pay for.

• A free way to recruit snooty experts in your niche to help make your ads more persuasive.

• A grizzled old MLM doctors controversial secret to selling lots of weight loss offers. (Admittedly his secret makes zero sense logically. But it worked unlike almost everything I did when selling in the diet niche for one of my own businesses.)

• A method for writing emails, ads, and sales pitches that don't create hardly anything to object to (not even when outrageously priced).

• How to slip credentials into your ads without sound boring, dry, or like a braggart.

• The admittedly insane (and, frankly, even stupid) thing I did in my weight loss ads that ended up working like gangbusters.

• The secret behind the cadence Gary Halbert used to make reading his ads more smooth, more entertaining, and more likely to be responded to. (Steve Jobs did the same thing in his speeches, incidentally, if that tells you something about how powerful this can be.)

• An old salesman's trick for ferreting out what your market really wants to buy vs what they say they want to buy. (This is usually used face-to-face, but is easily adapted to market research of any kind.)

• A shrewd persuasion tactic (used all the time by Donald Trump) for crawling right inside your prospects brain so they almost cant resist thinking about you, your offer, or your business.

• The personality type that is most likely to self sabotage in all areas of life. (Health, money, relationships etc this is not directly related to copywriting unless, of course, you sell to these types of people.)

• Two words you can put in your ads that can help make your offer sound, look, and feel different than all your competitors offers even if you're basically selling the same thing they are.

• An ingenious way to trick clients into helping you write better, more responsive, and more profitable copy than it would be otherwise. (Clients and even business partners will fight you tooth & nail about this if you tell them what you're up to, even if they know it's going to make them more money. Sometimes you have to save them from themselves by being sneaky about it as explained inside.)

• An FTC law specialists advice I once heard for writing high converting sales copy in heavily regulated markets (where claims, benefits, etc are carefully scrutinized.)
  

• Why telling prospects to do responsible things like talk to your doctor when selling health offers can get you in a lot of legal hot water!

• An unusually effective way to use subtle shaming to motivate people to want to change their situation (i.e., buy your offers) without pointing fingers or sounding like an asshole.

• How to invalidate your competition in your sales copy without trolling, attacking, or slandering them.

• How to make your offer's sky-high prices or fees feel almost irrelevant in your sales copy.

• An old timey day newspaper editorial trick for making ice cold traffic more comfortable (i.e., more likely to hear you out) in your advertising.

• Word-for-word the single best sales pitch opening sentence Ive ever read, modeled, and adapted for my own ads.

• A negotiation strategy that can make it hard NOT to at least want to hear you out in your sales copy.

• A free website where you can find nearly unlimited ideas for weight loss & diet offers, ads, headlines, emails, stories, and more. (This was my secret weapon when writing in the diet niche well over a decade ago, and it is still around at the time of this writing.)

• How to start off your sales copy if you want to be taken seriously when you have no real credentials, authority, or brand to speak of.

• A blatantly manipulative (but 100% ethical) trick used for decades by soap operas that can sometimes help make prospects almost irrationally afraid to stop reading your sales copy.

• And a lot more, but hopefully that gives you a good taste of what is inside this bonus. 
  

          Just realize this about these 2 videos, and it's important:

         These bonus videos are ONLY accessible via the free Learnistic mobile app. So you will need a smart phone or an iPad to listen to them. They will NOT work on your desktop computer, and no, they are not available any other way. This means if you don't have a smart phone or an iPad, you should think carefully before buying this offer if these bonuses are important for you.


          The Copywriting Grab Bag is a 300+ page digital (PDF) eBook  that sells for a flat, one time:


          And nothing else, since it is digitally delivered.

          If you get it by Friday, 5/22 at midnight EDT, I will send you immediate access to both the eBook and the Fat Halbert bonus videos. When you order you will get an email with a link to download the eBook to your device, and a separate email with a link to the bonuses.


           If you do not see both of these emails within 30 minutes of ordering, check your spam/junk/promotions folder. They are probably wriggling around in there. If not, simply let me know via the email address below.

          One last thing, and it is also extremely important:


          If that is going to be a problem then simply do not buy it.

          Otherwise?

          Here is the link to get it all before the 5/22 at midnight EDT deadline:

                                      Sincerely,

                                      

                                      Ben Settle

P.S. This is quite a pricey investment for a mere eBook. So make sure you have read this entire sales page before getting it, so you make an informed decision. I also do not recommend going into debt to get it.